The Brand Mechanic

Brand Strategy and Design by Peter Coleman

THE BRAND
MECHANIC🔧

From serious startups and established brands to icons and royalty, I engineer brands that connect, inspire, and dominate – designed for those who demand more.
  • Brand Diagnostic to Brand Dynamic in 90 Days
  • Get Clear, Get Competitive, Command Attention
  • Accelerate Your Status, Credibility, and Influence
Why Branding Matters
See the Results

Trusted by Royalty, Icons, and Maverick Brands

Digital Marketing Hertfordshire Ultimate Performance Gym Logo
Digital Marketing Hertfordshire Sony
Digital Marketing Agency Hertfordshire
Brand Design
Web Design Agency Hertfordshire
Muscle Works Gym Digital Marketing Hertfordshire
Harry Potter
Brand Design
Brand Design
Brand Design
Digital Marketing Agency Hertfordshire

Your Brand, Fine-Tuned to Drive Performance

I exist for the mavericks – serious startups with bold ideas, big players ready to break new ground, and icons driven to build a legacy.

My mission is to unleash your authenticity and bulldoze through the walls of frustration with strategic brand design that stands the test of time, amplifying your status, credibility, and reputation in a way that is unapologetically you. Because life is too short to waste potential.

My work spans the globe—from the bright lights of Hollywood to the fast-paced energy of New York City, from London to the Middle East, and my home county of Hertfordshire.

If that’s you, here’s my promise:

If there’s untapped potential within you, I pledge not only to uncover it but to shape it, refine it, and drive your message into the hearts and minds of those who need to hear it most.

Grab Your FREE Brand Guide
Book a FREE Brand Diagnostic

🔧 BRAND DESIGN, ENGINEERED FOR YOUR BUSINESS GOALS

Ultimate Performance Gym Brand Design

From Startup to Global Brand - £1M a Week Turnover

Ultimate Performance Gym:

In 2009, I designed the brand identity for Nick Mitchell’s Personal Training Gym. Today, it’s globally recognised as the best in the world, setting the gold standard for elite fitness and training actors for blockbuster movies.

  • Brand Identity Aligned with Strategy
  • Now a Globally Recognised Icon in the Fitness Industry
  • Global Impact: Attracts A-List Actors for Training Programs
Broxbourne Enterprise Centres Branding

Attracting Maverick Brands for Oxford Innovation Space

Oxford Innovation Space:

OXIN are the UK’s largest business centre operator. In 2023 I was tasked with branding the new £10Million Theobalds Enterprise Centre

  • New Dynamic Brand
  • Clarity of Message
  • Professional Strategic Brand
Construction Branding and Marketing Design

Status and Credibility Building

MadiganGill:

MadiganGill are a £130m construction brand based in London and the UK. In 2022, I helped with their rebrand.

  • Brand Refresh
  • Clarity of Message
  • Cohesive Brand Style - More Confident in the Market
Green Energy Brand Strategy and Design

Securing Substantial Government Contracts.

Everyone’s Energy:
Branded from the ground up. From their strategy and messaging through to their vehicle fleet and brand identity.

  • Complete Brand Architecture
  • Launched 2020
  • Government Contract Secured
Sheikh Nasser Sabah al-Ahmad al-Sabah brand design by Peter Coleman

Crafting the Legacy of Sheikh Nasser Sabah al-Ahmad al-Sabah

The Kuwait Royal Family:
In 2021 I was brought in to help tell the life story of Sheikh Nasser Sabah al-Ahmad al-Sabah.

  • Websites in both Arabic and English
  • Brand Style for International Exhibitions
  • Sheikh Nasser's Story Portrayed Accurately

Where Client Work is Seen

Brand Design
Brand Design
Brand Design
Brand Design
Brand Design
Brand Design

BRANDING - A GUIDED PROCESS

Sheikh Nasser Sabah al-Ahmad al-Sabah project by Peter Coleman

Working with Loulwa Al Naama – PA to The Kuwait Royal Family

Supporting Your Brand Vision

With experience working alongside globally renowned brands like Louis Vuitton, The Royal Family of Kuwait, and Ultimate Performance Gym, as well as serious startups and SMEs, I’ve got the tools and experience required to support your goals.

I guide my clients – whether global giants or ambitious newcomers – through a detailed and comprehensive process from start to finish.

You can choose to partner with me for a one-off project or on a monthly basis, for as long as you need my support.

From Brand Diagnostic to Brand Dynamic

Although I partner with Serious Startups, SMEs, and Leaders across different sectors, my approach remains consistent: creating a brand with the style you’re proud of and the substance and spirit to drive performance.

I can help you’re any of the following:

  • B2B or B2C Professional Business
  • Entrepreneur
  • Pioneer / Maverick / Thought Leader
  • Professional Sports Brand or Person
  • Public Figure

Book a brand diagnostic call and we'll find out if we can work together or call me on my mobile.

Book a FREE brand diagnostic

What My Clients Say

 

 

Brand Growth Partnership

Everything Starts with an Open Conversation

No matter the stage of your journey – I can help.

Let me know your frustrations, get it off your chest and let’s explore the potential of us working together for as long as you need.

What I can do for you

  • Sharpen your business direction with a clear, actionable plan.
  • Craft a visual style that attracts and sticks in people's minds.
  • Enhance your marketing to spread your brand's story effectively.
  • Custom strategies that target what your business really needs.
  • Support your business for as long as you need
Book a FREE brand diagnostic

Multiple Award Winning Design

YOUR BRAND JOURNEY STARTS HERE

GET YOUR GUIDE TO THE MECHANICS OF ICONIC BRANDING

Discover the secrets behind iconic brands and start your journey today. With this guide, you can:

  • Learn the Brand Archetype Framework: How to emotionally connect
  • Implement Actionable Branding Steps Immediately
  • Understand How to Compete at the Highest Level of Business
•Rest assured, your information is secure, and we respect your inbox.
Brand Guide

FREE Brand Diagnostic - Limited Availability

Schedule a FREE Brand Diagnostic call with me today and let’s uncover the keys to your success. In 30 minutes, I’ll provide clarity on what might be holding your business back and provide some insights to accelerate your growth.

If slots are full, please reach out using the form below and I’ll reply back with my availabiliy.

The Brand Diagnostic Fills Up Fast

I’m here to guide you on your journey. If you’re curious about how we might be a good fit, please do get in touch.

If you have any questions before booking a Brand Diagnostic, feel free to drop them into the form here. Alternatively, you can reach me at:

Mobile  +44 (0) 7970 002 380
Studio   +44 (0) 1992 446 590

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THE BRAND GARAGE

CASE STUDIES

The Brand Mechanic