Brand Strategy and Design by Peter Coleman

THE BRAND
MECHANIC🔧

If you removed your logo, would people still recognise your business based on your voice, style, or values?

Trusted by Royalty, Icons and Mavericks

🔧 Let's Get Under the Hood of Branding

🔧 Now Let's Smash Though The Frustration and...

If I can pull myself out of being a van driver in my late 30s – facing depression – and rise to partner with world leaders and household brands, imagine what I could do for you, as I’ve done for others.

If you’ve got a bold vision and the grit to make it happen, I’ll help you craft a brand that:

🔧 Turns heads
🔧 Commands respect
🔧 Builds lasting influence

My Mission:
To unleash your spirit and authenticity to smash through the walls of frustration with stylish strategic brand design that stands the test of time – giving you the clarity, confidence, and tools to amplify your status, credibility, and reputation.

I exist for the mavericks:

Serious startups with bold ideas.
Ambitious players ready to break new ground.
Icons driven to leave a legacy

Big Action Without Clarity Is Pedal to the Metal in Neutral - Meaning Wasted Time and Money

If your passion’s revving, a brand diagnostic will shift you out of neutral and into first gear.

🔧 Brands Built for Performance - Are You Next?

From Startup to Global Brand - £1M a Week Turnover

Ultimate Performance Gym:

In 2009, I designed the brand identity for Nick Mitchell’s Personal Training Gym. Today, it’s globally recognised as the best in the world, setting the gold standard for elite fitness and training actors for blockbuster movies.

Attracting Maverick Brands for Oxford Innovation Space

Oxford Innovation Space:

OXIN are the UK’s largest business centre operator. In 2023 I was tasked with branding the new £10Million Theobalds Enterprise Centre

Status and Credibility Building

MadiganGill:

MadiganGill are a £130m construction brand based in London and the UK. In 2022, I helped with their rebrand.

Securing Substantial Government Contracts.

Everyone’s Energy:
Branded from the ground up. From their strategy and messaging through to their vehicle fleet and brand identity.

Crafting the Legacy of Sheikh Nasser Sabah al-Ahmad al-Sabah

The Kuwait Royal Family:
In 2021 I was brought in to help tell the life story of Sheikh Nasser Sabah al-Ahmad al-Sabah.

Where Client Work is Seen

Why Clients Choose The Brand Mechanic

“I have used Peter many times for my design work and every time I feel as though I am in a safe pair of hands. He is prompt, reliable, and always willing to go that extra mile for his client.”

Nick Mitchell
CEO of Ultimate Performance Gym

“We needed to work with a professional who we felt we could trust. Peter’s ability to adapt and learn about our culture helped us tremendously.“

Loulwa Alnaama
PA to The Kuwait Royal Family

“As I watched how Peter works, his meticulous attention to detail and his ability to deeply analyse every element to craft a compelling story left me in complete awe.”

Leah Jean
Entrepreneur & Connector

“I’ve worked with Peter for over 6 years, and his professionalism, creativity, and commitment are unmatched. Thanks to him, I developed 3 successful projects, and I wouldn’t trust anyone else. Peter is a true craftsman and a joy to work with.”

Nadia Turki
CEO of International Academy of Media & Diplomacy

“Peter’s work ethic and on-point delivery have consistently impressed me. For any future projects, I’ll trust Pete to build and promote my brand.”

Ricky Grover
UK Comedian and Actor

“Peter delivers without being bogged down with ‘design speak’ or ‘corporate niceties’. He challenges the brief and crafts ideas that work – highly recommended, a great guy too!”

Kalvin Burt
Ceative Director – Parkhouse Agency

🔧 A Guided Process From Start to Finish

Working with Loulwa Al Naama – PA to The Kuwait Royal Family

Supporting Your Brand Vision

With experience working alongside globally renowned brands like Louis Vuitton, The Royal Family of Kuwait, and Ultimate Performance Gym, as well as serious startups and SMEs, I’ve got the tools and experience required to support your goals.

I guide ambitious mavericks – whether emerging brands, scaling businesses, or industry icons – through a proven process that ensures your brand doesn’t just look good but delivers measurable impact and lasting results.

You can partner with me for a one-off project to tackle immediate challenges or work together on an ongoing basis to build, refine, and evolve your brand as your goals grow.

From Brand Diagnostic to Brand Dynamic

I believe every bold idea deserves a brand that reflects its vision, ambition, and purpose.

For mavericks at all stages – whether you’re just starting out or striving to cement your legacy – your brand should be the driving force that propels you forward, not something that holds you back.

Book your Brand Diagnostic if this is you:

Wherever you are in your journey, my approach is simple: to create a brand that works as hard as you do, with the clarity and confidence to match your ambition.

Your Guide to Getting Started

Everything Starts with a Brand Diagnostic

Start with a Brand Diagnostic – because let’s be real, the last thing you want is to burn through your budget on big ideas that don’t land.

At the very least, I’ll show you exactly where you’re leaving money, time, and opportunities on the table—and save you from the all-too-common trap of taking big action without a clear roadmap.

Here’s what you’ll get:

🔧 Clarity – I’ll identify where your efforts are working—and where they’re holding you back.

🔧 Focus – You’ll stop spinning your wheels on what doesn’t matter and lock in on what drives results.

🔧 Precision – No more guessing games. You’ll know exactly where to invest your time, energy, and budget.

🔧 Confidence – With a clear strategy, you’ll feel bold and ready to take action that actually pays off.

🔧 Momentum – Set the foundation for a brand that doesn’t just make noise but builds influence and lasting growth.

Let’s cut through the noise and make sure your next move is the right move.

Book a FREE Brand Diagnostic today and take the first step toward building a brand that delivers on its promise.

Multiple Award Winning Design

YOUR BRAND JOURNEY STARTS HERE

FREE Brand Diagnostic - Limited Availability

Before you spend another penny on branding, stop.
Most ambitious leaders charge into branding projects full of excitement, only to end up wasting thousands on things that don’t work.

That’s why this 30-minute session isn’t just a call – it’s an eye-opener.

We’ll uncover:

🔧 Where your brand is working – and where it’s holding you back.
🔧 Opportunities to amplify your message, attract the right clients, and drive results.
🔧 The costly mistakes to avoid before you invest another pound.

If you’re serious about building a brand that commands attention, earns trust, and drives growth, this session will set you on the right track. Spots are limited. If my calendar is full, use the form below to request availability, and I’ll personally get back to you.

The Brand Diagnostic Fills Up Fast

I’m here to guide you on your journey. If you’re curious about how we might be a good fit, please do get in touch.

If you have any questions before booking a Brand Diagnostic, feel free to drop them into the form here. Alternatively, you can reach me at:

Mobile +44 (0) 7970 002 380
Studio +44 (0) 1992 446 590

WANT TO LEARN MORE BEFORE BOOKING?

GET YOUR GUIDE TO THE MECHANICS OF ICONIC BRANDING

Not quite ready to book your diagnostic? Get started with my Iconic Brand Mechanics Guide – a powerful resource that offers you the first steps to building a brand that connects, inspires, and performs.

Download it now and gain:

Ready to unlock your brand’s potential?
Fill out the form below to download your guide and take the first step toward your Brand Diagnostic.

This guide is the perfect companion to your Brand Diagnostic.

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SITE MAP

THE BRAND GARAGE

Proven Brand Values Examples You Need to Know

Under Armour vs Nike – Brand Positioning

Brand Identity Bond Style – Dress Your Business to Win the Business

CASE STUDIES

Sheikh Nasser Sabah al-Ahmad al-Sabah, a prominent world leader and member of the Royal Family of Kuwait

Ultimate Performance Gym