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Brand your business like Bond and dress it to win the business.
Every single detail is considered when it comes to expressing the brand of Bond.
His brand identity (visual) is evident in the Aston Martins he drives, his choice of watch, the iconic Walther PPK, the suits he wears, and even his preferred drink.
These components combined help to express the brand of Bond and give his character a standout status that has become iconic over the years. “Shaken, not stirred?” That’s part of his brand voice… a tagline, if you will.
Your brand identity helps shape the perception of your business in people’s minds. Over time, once about 80% of people are saying the same thing about your products and services, that’s your brand. While it’s ultimately your audience who decides who you are, this perception can be heavily influenced by the power of brand nuance.
Even in a competitive market, a brand with substance and style, engineered to precision, can move mountains in a relatively short space of time.
For more on that, read this article on how Under Armour disrupted Nike’s stronghold in the althletic apparel market.
Your brand is what the people say it is, not what you say it is.
Design is the language of feeling so getting your brand identity right is crucial when it comes to attracting the right customer.
Moving lightly into psychology for a moment, a standout brand design has the power to bypass our brain’s defenses, enabling the brand message to resonate at our deepest, primal level. Good brand identity design can evoke certain emotions before the reasoning part of the brain kicks in.
Consciously, we dismiss most of what we see, but subconsciously, we see everything. This is why having a tight brand identity matters. Even if your message is powerful, a cohesive brand identity means your message gets read by more people. That message then becomes associated with the elements that make up your brand, from the fonts and colors to the image style and, finally, your logo.
What objections do you think your potential customers might have about your business? Are they unaware of a key aspect that makes you right for them? Branding your business correctly is truly game-changing when done correctly.
Discover the secrets behind iconic brands and start your journey today. With this guide, you can:
FREE Brand Diagnostic - Limited Availability
Schedule a FREE Brand Diagnostic call with me today and let’s uncover the keys to your success. In 30 minutes, I’ll provide clarity on what might be holding your business back and provide some insights to accelerate your growth.
If slots are full, please reach out using the form below and I’ll reply back with my availabiliy.
I’m here to guide you on your journey. If you’re curious about how we might be a good fit, please do get in touch.
If you have any questions before booking a Brand Diagnostic, feel free to drop them into the form here. Alternatively, you can reach me at:
Mobile +44 (0) 7970 002 380
Studio  +44 (0) 1992 446 590
