The Brand Mechanic
Photo Of Peter Coleman Showcasing Brand Values Examples

Brand Values Examples
You Can Use to Drive Profit

You’ve heard of the term brand values, but you may not have seen Brand Values Examples that clearly show how they benefit a business. If you’ve ever sat in a branding workshop and heard the term, it’s likely you’ve been privy to a few good-sounding buzzwords being thrown around that sound close to what your company stands for.

The Misconception of Brand Values

Often, these terms are placed on company ‘About’ pages with the belief that merely stating them is enough. However, the reality of brand values is far deeper.
Often, these terms are placed on company ‘About’ pages with the belief that merely stating them is enough. However, the reality of brand values is far deeper.

Here's What You'll Learn

By the end of this short read, you’ll have a clearer idea of how to align your business with the true mechanics of strategic branding. Brand values are essential in shaping the long-term vision of your business. For deeper insights about branding click here.

Getting Under the Hood of Your Brand Mission

Your brand mission should dictate your daily commitments towards achieving your vision. Your brand values then shape how you think and act consistently.

How Customers Experience Your Brand Values

Your customers experience your brand through your consistent actions and thoughts, and this shapes their perception of your brand. This commitment to shaping perception is what true branding is about, as it involves deliberate behavior designed to influence and mold that perception.

Case Study - Apple’s Simplicity

Outside View Of An Apple Store Showcasing Brand Values Examples
To further illustrate this, let’s use Apple’s brand value of simplicity. This is a key part of brand mechanics, if you ask 10 people who buy Apple products on their opinion, in most cases they will all cite why they buy Apple products, and some of those reasons expressed will all come back to the brand value of simplicity.
 
The value is simplicity is expressed in both the visual, kinaesthetic and user experience. Simplicity, fused with their other brand values, has a subset of customer experiences that create loyalty and in turn, what you brand actually is – once again to quote Marty Neumier,
“Your brand isn’t what you say it is. It’s what they say it is.”
 
Let’s look at how Apples customers would experience the brand value of simplicity and how they might think about why they use Apple products in their minds (Brand Positioning)

Experiencing Simplicity with Apple

Man Wearing Apple Vision Pro Illustrating Brand Values Examples.
Let’s look at how Apples customers would experience the brand value of simplicity and how they might think about why they use Apple products in their minds (Brand Positioning).
 

  • Clarity – Their products are Intuitive and easy to use

  • Efficiency – I like it because it just works, plus I like how I can work on my iPad and pick up where I left off on my MacBook.

  • Transparency – I know what to expect and get it, this means I trust them – (also under brand promise)

  • Focus ( I can just get on with creating and not worry about the hassle of issues I get with PC’s)

  • Reliability (I’ve never had a virus slow me down, I get my work done)

The ROI of the brand value of Simplicity

Go into any Apple store and you can get to try out their products. You get to see, feel and experience simplicity. Apple are known for their minimal design, they are attractive to the eye, and each year, they release a product range, here they lean into their brand values of innovation, and that innovation is driven by simplicity. Smaller chips, cleaner interfaces.
Large Poster Of Iphones In-Store At A Product Launch Showcasing Brand Values Examples.&Quot;

Marketing vs Branding

So this is an example of ROI on strategic branding and how branding ramps up your marketing. Think about an Apple launch event, that’s marketing. But everything from there on in, is branding.
 
Incorporating strong brand values, as illustrated by Apple’s approach, can transform your business by driving customer loyalty and profitability. Start today by reassessing your brand’s values and how they are communicated to your audience.

About the Author

Picture Of The Brand Mechanic - Peter Coleman

The Brand Mechanic - Peter Coleman

Peter Coleman, known as The Brand Mechanic, is a dedicated Brand Growth Partner with expertise in Brand Strategy and Design. Rising from a working-class background, his journey reflects a deep-rooted passion for design and branding. Leveraging his unique blend of creativity and strategic insight, he forges meaningful connections with visionary business leaders, guiding them towards their brand's full potential.

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