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Secure lucrative sponsorships, build a loyal following, and skyrocket your profile with an elite sports brand that reflects your excellence.
Turn your potential into prestige.
Peter Coleman – The Brand Mechanic
From crafting strategic elite sports branding stories at the Mayweather Gym in Las Vegas to helping define the global presence of Ultimate Performance Gym, I shape the narratives that empower sports icons like Freddie Hunt to build and own their stories—ensuring your journey to the top is legendary.
Working alongside Nick Mitchell, my focus was to help him realise his vision for Ultimate Performance Gym.
Together, we created a fitness brand that not only attracts an elite clientele but also defines the essence of peak performance in the fitness market.
Ultimate Performance Gym is now a global empire, training actors for Hollywood movies, and as shown here, they got Glen Powell in shape for Top Gun Maverick in 2021.
Here’s some of my work in action.
Professional Branding Attracts the Titans. Nick training Glen Powell for his role in Top Gun Maverick.
What Nick Said About Working with Me
In 2019, I was selected by a group of investors to brand ‘Hustle Harder’ for the Mayweather boxing gym. Covering documentary shoots to merchandise design, I created a brand story that punches above its weight, garnering attention from ‘No Boxing No Life’ and beyond.
Savvas Kyriacou’s Muscleworks Gym is where champions are forged. Our collaboration on the ‘Raw Muscle’ DVD and Muscleworks Protein line exemplifies how targeted branding can amplify a legacy and engage a robust fitness community
Direct collaboration with the Jack Nicklaus Estate, the PGA, and QA Golf on a milestone project: crafting the first-ever yardage guides for the launch of Walnut Cove, a Jack Nicklaus Signature Golf Course in South Carolina. My work contributed to a prestigious event attended by luminaries like Kevin Costner, Nick Faldo, and Tiger Woods.
Discover the secrets behind iconic brands and start your journey today. With this guide, you can:
FREE Brand Diagnostic - Limited Availability
Schedule a FREE Brand Diagnostic call with me today and let’s uncover the keys to your success. In 30 minutes, I’ll provide clarity on what might be holding your business back and provide some insights to accelerate your growth.
If slots are full, please reach out using the form below and I’ll reply back with my availabiliy.
I’m here to guide you on your journey. If you’re curious about how we might be a good fit, please do get in touch.
If you have any questions before booking a Brand Diagnostic, feel free to drop them into the form here. Alternatively, you can reach me at:
Mobile +44 (0) 7970 002 380
Studio +44 (0) 1992 446 590
